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(i) Explain the term ‘employment discrimination’ as set out in the Employment Equality Act 1998. List four distinct grounds on which discrimination is outlawed under the Act. (ii) Evaluate the role of the Director of Equality Investigations in resolving c
(2009)
Evaluate ‘franchising’ as a form of business ownership for a new enterprise.
Evaluate the opportunities and challenges for Irish business in the EU Market.
(i) Explain the term ‘global marketing’ and name two global businesses. (ii) “A business involved in global markets faces additional marketing challenges.” Discuss these challenges, using examples to support your answer.
(i) Explain the term ‘business alliance’. (ii) Illustrate the advantages of an alliance as a form of business expansion.
