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(i) Define the term market segmentation. (ii) Illustrate two methods a business could consider to segment its market.
(2015)
Write TRUE or FALSE after each of the following statements.
(2016)
Column 1 is a list of insurance terms. Column 2 is a list of explanations for these terms. (One explanation does not refer to any of these terms.) Match the two lists by placing the letter of the correct explanation under the relevant number below.
5. (a) Using the figures below, calculate the Debt/Equity ratio (Gearing) of Lalco Ltd. for 2015. (Show your formula and workings.) (b) Outline whether Lalco Ltd. is highly geared or lowly geared and the possible effect this result has on the business.
Describe two features of job production.
