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(i) Explain the term ‘market segmentation’ with reference to ‘All-Weather Wellies Ltd’. (ii) Discuss the reasons why the marketing department of ‘All-Weather Wellies Ltd’ might engage in market segmentation.
(2013)
Outline two benefits of local business for a local community.
(2014)
Column 1 is a list of business terms. Column 2 is a list of possible explanations for these business terms. (One explanation does not refer to any of the business terms.)
“The goal of the World Trade Organisation (WTO) is to reduce protectionism and allow free trade.” Illustrate your understanding of the underlined term.
(a) Explain the term ‘interest rate’. (b) Outline two possible economic impacts of low interest rates for Irish businesses.
