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The following figures are taken from the final accounts of Flame Ltd for 2013.
(2014)
Explain what it means to be ‘underinsured’ and outline one possible effect of being underinsured on a business.
Read the information supplied and answer the questions which follow.
Evaluate the role of advertising and sales promotion as elements of the promotional mix at Sensible Foods Ltd.
(i) Describe two factors Sensible Foods Ltd should consider when choosing a suitable channel of distribution for its products. (ii) Outline one positive and one negative implication for Sensible Foods Ltd of using a leading supermarket chain such as Goodb
